Anonymizer universal cleanup utility1/9/2023 But more than that, bring fraud management expertise and fight the fraudsters exploiting SMS.Īt Sinch, we work with world-leading MNOs and brands to manage their A2P SMS under one roof. The brief? Manage the complex SMS value chain, maximize A2P monetization, and handle legitimate P2P traffic efficiently. MNOs should consider hiring a one-stop specialist to take the strain. Juggling contracts and connections with aggregators and operators worldwide takes a lot of time and effort – it can be exhausting. Our new guide explains how to clean up this mess and, to be honest, most MNOs will need help. Yet legitimate A2P messages sometimes get blocked, so they’re not monetized. Even in networks with anti-spam solutions, more than 20% of P2P messages are illegitimate and should be blocked. In other words, these A2P messages are traveling via grey routes to bypass operator termination fees.Īt the same time, MNOs end up paying termination charges for spam SMS that shouldn’t be delivered. Today, 30% of P2P traffic is actually A2P content. With multiple hubs and aggregators handling SMS traffic, MNOs find it hard to confirm if messages are traveling in the correct channels or even if they’ve been paid accurately. Our new guide exposes the root of the problem - the complex SMS value chain. Today, spam, fraud, phishing, and malware are too common. Where to start? Our new guide to SMS transformation, of course! It explains why and how MNOs need to nurture person-to-person (P2P) traffic and build out the A2P business. If MNOs gave SMS the attention it deserves, that percentage could grow to between 5% and 10%, making A2P SMS a massive growth engine for the telecoms industry.īut first, MNOs need to iron out the many wrinkles in the end-user experience. Of the 300 million enterprises worldwide, only 2% use A2P SMS. Many companies use SMS daily for delivery notifications, appointment info, one-time passwords, and bank statements.īut these companies are in the minority. That’s because it’s one of the most reliable ways to reach people. SMS may be 30 years old, but it still has a lot to offer - for mobile network operators (MNOs), businesses, and consumers. Are you leaving money on the table? Almost certainly. Better SMS monetization is easy when you know howĪre you neglecting SMS? Probably.
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